It is even still a thing? Sutterstock seems to think so. Is it a nostalgia to, IDK, like 2005 when tech wasn’t as good as it is today? May this “trend”…which I guess if it is older that 3 years you can’t really call it that anymore, may it die and go away forever.
Thoughts?
Ethnography is the systematic study of people and cultures. It is designed to explore cultural phenomena where the researcher observes society from the point of view of the subject of the study. An ethnography is a means to represent graphically, through video documentation or in writing the culture of a group.
There is a revised edition out for the internet-era. I cannot wait to get my nose in one. Having said that, the new edition is already more than a decade old. It will be a curious read.
For TV and video producers this is the worse of times and the best of times. Tech is cheap, the tools of the trade is great and the resources on how to use them is ample. But what is missing? Experience, maybe? A deeper understanding of the old systems gave form to the new?
Before we shoot a single frame, we take keywords from the provided script and see how they will behave as search phrases. Below is a screen grab from a company that we used to do work for. This company; like many others at the time, moved all their media in-house. There is nothing wrong with such a move per say, as long as it works. In this case, it seems to me, that it does not.
Some times you just got to give a shout out.
