Good CEOs are Readers

Apparently the good CEOs read about two books a week.  I want to be a good CEO one day.  Not sure where I will find the time.  Books are great; I’m sure you know, for the knowlage they carry.  But there is a great Ancillary benefits in the way they train your mind and keep it sharp and challenge  your preconceptions.  

Hey!  Wana track and share what your read?  Try GoodREADS! 

Here is the list and reviews of my library. 

Keeping it Simple and Sweet

This graphic cought my eye.  It was on Linked-in.  No-one doubts the value of keeping things simple, but simplicity is; paradoxically, hard to achieve.   One might venture to say simplicity is “complex”.   Keeping our messages simple and  clear is a challenge we all face daily.  Be it a sales message, creative pitch, reporting to the boss – messaging is hard.   Should there exist a (complex)  system for simplifying messaging?  I say YES!  And it should not be that complex…..maybe a little.  We shall see.


“Simplicity is Complex”

Me, just now.

1- The Hedgehog Knows One Thing

“The Fox has many plans, the Hedgehog has but one –  but one that works every time.”  That is the point the author James C. Collins makes in his book:  Good to Great: Why Some Companies Make the Leap…and other do not.


Thus, in getting your message across, think like a hedgehog.  Lead the conversation with what is proven to work.  This is great for elevator pitches.  Adding a great hook to your Hedgehog strategy work fantastically.   For instance, I like saying:   It’s like UBER for hairdressers.   Or Netflix for E-Learning.  99% of the time the concept is much  more nuance, but people instantly get it when you say it like that.

2- The Mouse Trap Principle

The mouse trap demonstrate a concept in engineering  called: the principle of irreducible complexity.   If you take any part away from the mouse trap it will seize to work.  Sure, you say, there is allot of parts in a car that is perfectly redundant.  Correct, but redundancy should not be confused with irreducible complexity.  In a car, all the parts, even the parts that the car can function without, are compartmentalized into ‘systems’.  Independent or interdependent systems with the engine-transmission being an example of the latter and the automatic windows an example of the former.   But even these system can benefit tremendously from this principal of irreducible complexity and so should your messaging. 

Let me break it down for you…

…You got to break it down.  Your messaging.   Truncate the Capitol T out of it!  Lead with what works = the hedgehog.  In other words, proven strategy.  Then reduce the complexity to where the  message or idea still make sense = Mousetrap.    This last bit of advice is on the house:  If you send an  email in which you have a series of questions, don’t.   Resist the urge!  Emails are not for answering a plurality of questions.  One topic per email is a winning  strategy.  You will spare the reader and yourself allot of frustration.  Thinking in terms of single topic emails will also help you whittle it down to what is priority and  what is minutia.