I saw this on my Social Medias and simply had to steal it. It is too good not to share. But, as an addendum, I want to add that people working in abstract fields or with intangible concepts, it’s even harder to communicate your worth to clients. And Imposter Syndrome is real! Creatives especially often undercharge. It’s important to love your job. But sometimes you must like getting paid just a little more.
A customer asked a contractor friend of mine how much it would cost to do this project.
My friend gave him a proposal: R30 000
The customer responded: That’s seems really high.
My friend asked: What do you think is a reasonable price for this job?
The customer answered: R20 000 maximum
My friend responded: Ok, then I invite you to do it yourself.
The customer answered: I don’t know how to.
My friend responded: Alright, then how about for R15 000 I’ll teach you how to. So besides saving you R15 000, you’ll learn valuable skills that will benefit you in the future.
The customer answered: Sounds good! Let’s do it!
My friend responded: Great! To get started, you are going to need some tools. You will need a chop saw, table saw, cordless drill, bit set, router, skill saw, jig saw, tool belt, hammer, etc..
The customer answered: But I don’t have any of those tools and I can’t justify buying all of these for one job.
My friend responded: Ok. Well then for an additional R3000 I can rent my tools to you to use for this project.
The customer answered: Okay. That’s fair.
My friend responded: Great! We will start the project on Monday.
The customer answered: I work Monday through Friday. I’m only available on the weekends.
My friend responded: If you want to learn from me then you will need to work when I work. This project will take 3 days so you will need to take 3 days off work.
The customer answered: That means I’m going to have to sacrifice my pay for 3 days or use my vacation time!
My friend responded: That’s true. Remember, when you do a job yourself you need to account for unproductive factors.
The customer answered: What do you mean by that?
My friend responded: Doing a job completely from start to finish includes time spent to plan the project, pick up materials, travel time, gas, set up time, clean up, and waste disposal amongst other things. That’s all in addition to the actual project itself. And speaking of materials, that’s where we will start on Monday so I need you to meet me at the lumberyard at 6:00am.
The customer answered: At 6am?!! My work day doesn’t usually start until 8am!
My friend responded: Well then you’re in luck! My plan is to start on the deck build by 8am. But to do so we have to start at 6am to get materials picked up, loaded and delivered to your job site.
The customer answered: You know, I’m realizing that a lot more goes in to a job than what a customer sees in the finished project. Your proposal of R30 000 is very reasonable. I would like you to handle the project.
CONCLUSION:
When you pay for a job, especially a custom job, (whether it’s a physical project or digital project) you pay not only for the material and the work to be completed. You also pay for:
Knowledge
Experience
Custom Skills
Tools
Time to plan
Time to prepare
Professionalism
Work Ethic
Excellence
Discipline
Commitment
Integrity
Taxes
Licenses
Sacrifices
Liabilities
Insurance
If you request a proposal for custom work to be done, please don’t disrespect a service provider by trying to get them to lower their prices.
If their proposal exceeds your budget, there’s nothing wrong with getting other proposals.
Just remember.. you get what you pay for.
SERVICE PROVIDERS Know your worth and be confident in it.
CONSUMERS Recognize their worth and be respectful of it.
Credit to the author – whoever he or she might be. Well said.
Unless you are a balloon, one single pinprick should not worry you. In ancient China, death by a thousand pinpricks was both a method of torture and a means of execution reserved for the most heinous of crimes. The author of this blog has personally been pricked over a thousand times and is still alive and well. Ah, the pricks has to happen in a short amount of time to be effective, you’d say. And you’d be right. Much has been said lately about the nudge theory based on the book and thesis by the same name. The study of which, gained the father of Nudge, the Nobel prize in economics in 2017.
Does It Work and How?
In my experience; as with allot of things, it can be “willed” to work. Through grit and tenacity anything can be used to one’s advantage. The truth is: a 1% nudge is only going to get you 1% down the road. Half the time that 1% on its own will revert back in a short span. As in our Chinese torture example, right off the bat you need to make hundreds of little nudges simultaneously for it to be effective. Sounds like allot of work. Correct. Is it worth though, doing hundreds even thousands of little things? Why not just make one huge move?
The Secret of Nudge
In a certain high level of competition; be it athletics or industry, the huge move of one competitor is normal offset by the same or similar effort of other competitors. There is only that many big moves that one can make. Therefore, in order to gain a competitive advantage over the competition, economist and sport trainers alike, started looking at ways of leveraging many consistent small improvements.
Easier Said Than Done
Nudge and systems thinking should be synonymous. Simply because this large amount of small but constant interactions should be tracked, monitored and tweaked in real time to be effective. Being a video guy in the R of SA, I’ve been jaded allot. Clients get a website. They think it is the be-all and end-all. But almost nothing happens. They get SEO. Almost nothing happened. They hear video and SMM is all the rage, they get that, too slowly things start to happen. A single pinprick will destroy a balloon, but it will hardly harm a man.