Some times you just got to give a shout out.
Wasting Your Money is Wasting Our Time
In this category of miscellaneous, no two videos are the same. You can try to hang tags on it…
- product demonstration or how-to video
- leadership address video
- corporate messaging
- staff training or initiation video
- company profile video
- making off or behind the scenes
- promotional video for products or services
- brand booster clips – which is all the rage right now
Starting the process with a video production professional can be just as numbing as it is cumbersome to get through. The most expensive item during such an exercise is what I coin mind-labor. The more time and brainpower the producer will have to exert to figure out what your needs and preferences are, the higher your invoice will be at the end of the day. Below is a simple roadmap for making things easier on both parties.
“Having a clear idea of what you want will save you up to 70%”
Before you contact a video producer, form a clear and relisting idea of what the video you intend to pay for must be and what it must achieve . Write notes on the following:
A) Objective – rank the priority
- inform
- educate
- entertain
- instruct
B) Purpose – this video must:
- convert more customers
- attract more clients
- engage or interact
- Make a list of all the points that must be hit in the video.
- This is not a script but will become the basis of one.
- Go over the list and edit it. Combine point and omit lesser important ones.
- Give the producer a clear idea about the style that best fit your brand. Do this by composing a short list of You Tube links with cryptic notes on what you fancied about each.
- Have realistic expectations. Go look at the budget and then revisit the clips mentioned above.
When you get to this point please contact us for a free 45 minute consultation. Send all of the above ahead 48 hours before the meeting. We will honestly instruct you on the best cause of action. We even do something no one else does, we will get you 2 other quotes; so you’ll have 3 in total.
Speaking for things that we do that no one does:
We make videos that trend and we guarantee that they would.
Curious? Follow this link.
Google is Burning Man
Burning Man is Google
(This was an email to a friend/client/service provider/colleague. I’m not treating it as an open letter; therefore the name will be redacted, but I thought I’d share it here. At the same time I want to invite others who are willing to learn and teach and network at the same time. Keep reading on. )
Howzit [Name Redacted)
I’m not one for endless meetings, but I do value the investment of one’s time in exhaustively workshopping an idea. Even workshopping for new ideas. The people at Google were the 1st to bring this to the forefront. Google HQ is famous for having cafés, Ping-Pong halls, dog walking maize’s and even nap pods. What is seldom mentioned is that at every pool table, or Pilates class, there’s an electronic whiteboard at arm’s reach. This is to take notes and chart ideas as they are spontaneously conceived. Also at Google you are granted 20% of your paid time back for development of a pet project. There is a word for these phenomena:
The Propinquity Effect.
Did you know that Larry Page and Sergey Brin were burners? When the final contracts for Google Company were being singed Page and Brin was on their way to Burning-Man, leaving the boring formalities to their lawyers. The 1st Ever Google Doodle had the Burning-man on it.
Most people have some grasp on what Google is, but do we understand Burning Man? The perception is that it’s a bunch of stoned half naked hippies raving in the desert…maybe it’s a little, but at its core, The Burn is a propinquity event on speed, both literally and figuratively.
Before you think that I’m advocating for narcotic use or naturalism, I’m not. I’m not fond of rave music either. What I do see worth exploring in different ways is the propinquity effect through (paid or unpaid) internship or leanership opportunities. A practical example for our trade would be to have a drone pilot shadow a cameraman in order to understand camerawork better. One can endlessly crisscross between skills and disciplines even crossing industry borders.
Your thoughts?