Golden Ration and now THIS!

(AKA say no to vertical video)

Golden Ratio in opposition to ever changing ratio for SM and hand held devices.
Golden Ratio vs. New Ratio

For millennia, learned men (and women, no doubt) have been infatuated with the mathematical beauty in music, art, architecture and geometry.

The name they gave to it:  The Golden Ratio. 

Fast forward a few decades and we get this mess:


I’m only being facetious.    I’m sure this lady does grand work.  It seems to be the case.  But as a film school graduate and incurable cinemaphile, I’m still a hard line 16:9-er  (cinematic  ratio for wide screen).     It’s simply more dramatic and artistic.   Not to mention being  the new norm after the 50 year pan/scan abortion  which was 4:3 box TVs, pft!

I’m curiously looking at these ratios and sizes and how best to display them on the de-facto device,  your fondle-block.   The little wonder in your pocket.  You know,  your phone.  (Have anyone noticed we don’t even call them smart phones any more?)  Where will it end?

For now, I’m drawing a hard line at vertical video.  HARD NO! from me.

IDK man.  Ask me again in 30 years. 

The Format War

There was a time where I wanted to throw in the towel.  The format war in video; in almost every aspect of the industry like, compression, resolution, aspect ratio, field order, frame rate and so on just became too much for me to keep up with.  The hiatus was well invested into developing LUPR, our nifty little streaming media player for retail and industry,   but  my heart was always in film and video.  I might be speaking too soon, but it does look like there is a size fire in the format war.