Here is one more link to one of our other favorite stock providers and trend setters, Rocketstock.com.
What’s more is their websites are always very interesting too.
There is this creepy story, a fable, about a Pied Piper. To what the morel of the story is; well sources are conflicted. Thus, I will derive my own meaning from it.
Such is it with a grudge purchase that you want to get it over and out of the way. Insurance companies sell you “peace of mind”. They know that the odds of anything happening to you are slim. But they also know that you know that when tragedy strikes it can derail your live and that of your family’s for decades.
The reality is that you have to pay the piper. But the good news is: You don’t have to pay too much these days. This is the age of AI and Big Data. When budgeting for your marketing, you can already during the R & D phase start experimenting with keywords and leverage tools like Google Trends. While keeping an eye on trends, you can tailor your message while in production to hit those keywords.
Advertising is no longer a blunt tool. It is a surgical instrument. If your media people are still swinging a hammer around in the dark, you can be sure that someone will get hurt. Chances are that it is your bank balance that will get a blow with two by four. Just saying.