Here is one more link to one of our other favorite stock providers and trend setters, Rocketstock.com.
What’s more is their websites are always very interesting too.
I’ve been expecting for a while now that video adverts on Face Book is a waste of money. Which is fine if you have money to burn. But the opportunity cost in lost revenue might be the greater concern if Face Book is your no. 1 strategy in online marketing.
This add was in my feed. The video looked interesting, so I clicked on it.
Why this advert appeared in my feed, in a language that I don’t speak (or understand for that matter), beats me. The Face Book tanslate function gave me a clue about the topic of the video, but it is not something I’m interested in. Sure, they got me to watch it. But why was it there? I’ve wrecked my mind to figure out how the cookie bots might have gotten the idea that I might be interested in play therapy at all? The sad thing is that Face Book was happy to charge this poor client a Dollar or two for me to watch it halfway.
This right here might be the undoing of Facebook. For two reasons. One, their way of running serving are simply crap. That is to say, deciding where to display the ads. Two, who wants to look at adverts all day?
Yes she is! Big data is walking a tightrope in dealing with all your data while as the same time looking after your privacy. Google, and Silicon Valley as a whole, are getting better at it. Youtube, being a sister company of Google are probably the best kept secret in getting best bang for your buck.
I’m not a betting man. I don’t have to be. They might have their faults, but for now my advertising buck goes to Youtube.
Unless you are a balloon, one single pinprick should not worry you. In ancient China, death by a thousand pinpricks was both a method of torture and a means of execution reserved for the most heinous of crimes. The author of this blog has personally been pricked over a thousand times and is still alive and well. Ah, the pricks has to happen in a short amount of time to be effective, you’d say. And you’d be right. Much has been said lately about the nudge theory based on the book and thesis by the same name. The study of which, gained the father of Nudge, the Nobel prize in economics in 2017.
In my experience; as with allot of things, it can be “willed” to work. Through grit and tenacity anything can be used to one’s advantage. The truth is: a 1% nudge is only going to get you 1% down the road. Half the time that 1% on its own will revert back in a short span. As in our Chinese torture example, right off the bat you need to make hundreds of little nudges simultaneously for it to be effective. Sounds like allot of work. Correct. Is it worth though, doing hundreds even thousands of little things? Why not just make one huge move?
In a certain high level of competition; be it athletics or industry, the huge move of one competitor is normal offset by the same or similar effort of other competitors. There is only that many big moves that one can make. Therefore, in order to gain a competitive advantage over the competition, economist and sport trainers alike, started looking at ways of leveraging many consistent small improvements.
Nudge and systems thinking should be synonymous. Simply because this large amount of small but constant interactions should be tracked, monitored and tweaked in real time to be effective. Being a video guy in the R of SA, I’ve been jaded allot. Clients get a website. They think it is the be-all and end-all. But almost nothing happens. They get SEO. Almost nothing happened. They hear video and SMM is all the rage, they get that, too slowly things start to happen. A single pinprick will destroy a balloon, but it will hardly harm a man.
Here is a nice info graphic: