Cape Town video Production

April 9, 2024April 9, 2024

Nerdy Stats for Stats Nerds

If Stats Nerds and Video Nuts had a baby…

If you are a stats nerd like me; and work in media, then this website is a treasure trove….It’s called Datareportal.

In addition to being a stats nerd, I’m also a video nut. In this post I’m going to share a few things that jumped out at me on the digital 2024: Global Overview Report. Here is the link if you want to brows for yourself.

1st thing to note is that roughly two thirds of the world in online, connected with a personal device. Nearly 95% of them are social media users. My guess is that in under developed countries devices and internet connections are shared potentially hiking the percentage to 85-90%.

What jumped out at me from this slide was the avearge global amount spend on the internet. Bare in mind, that is for work, apps like Whatsapp, and watching streaming services such as Youtube and Netflix. Taking all in consideration, I’m somewhat supersized it is not higher….No Supersize that the majority are on their phones, but well over half use it on their stationary devices also.

18.7 % of South Africans are not connected. My guess are it’s mostly infants under 2.

Note that the above slide shows reason and not time. My guess is that time spend on the internet will see a shuffle of what are evident here above.

Apparently TV is still a thing. Who know. For how long still?

Roughly speaking, just under half of the seven hours average spend online everyday is watching video. Likely, while on Facebook and Instagram you are also spending a large amount of time consuming short video content. Audio only has a respectable slice of the pie, but my thinking that a break from traditional broadcasting will see a shake up in these figures.

Here we’re getting to the crux of the matter. This is no surprise to parents with kids in the home. The more surprising thing is that add revenue penetration on TikTok has caped out at about 1.6%. I’m waiting to see what percentage YouTube – even though it’s second to TikTok, will slurp up. I predict MUCH MORE

I’d thought I’d say something about Facebook’s add reach. It might be one of the biggest platforms for advertising. But in my trials with Facebook, it generated very low quality leads. Almost none of them was converted into a sale all the while working very hard to present to the prospecting clients. In comparison Google Ads gave a 1000% higher ROI in advertising revenue spent. Jobs coming from Google search was also an easier sale. But that is just me (working in media and video production).

I almost wana say it looks like it’s more or less keeping up with inflation – this slide does not have me very exited.

For a little fun. Dogs beat Cats everywhere except on Wikipedia.

April 8, 2024April 8, 2024

Unveiling the Paradigm

In the realm of digital marketing, the term “paradigm” holds a unique significance, much like an optical illusion that challenges our perceptions. Originally, a paradigm was akin to an optical illusion, where the intended meaning diverged from its perceived interpretation, diluting its impact over time.

Consider those captivating images where one moment you see an elderly woman with a prominent nose, and the next, a young lady adorned in a fur coat. When shared with different individuals, varied interpretations emerge – from dolphins to modern dancers – revealing the fascinating nature of paradigms. What’s intriguing is how understanding the intended meaning enhances our grasp of the surrogate interpretation.

In the realm of digital marketing, we grapple with the concept of signal-to-noise ratio – the proportion of valuable information against the backdrop of irrelevant noise, akin to a subject framed against its surroundings in photography.

Yet, unlike conventional optical illusions, paradigms blur the lines between signal and noise, effortlessly swapping their roles. Just as the dolphins can seamlessly morph into dancers and vice versa, our minds navigate between these interpretations, akin to magnets snapping into alignment. This phenomenon, termed the “paradigm shift,” encapsulates the pivotal moment when our perception transitions between interpretations.

The funny thing is this:
The brain can only recognize one at a time. One shift and noise becomes signal.

But why does this matter in the landscape of digital marketing? Understanding the true essence of paradigms, rooted in philosophical origins, enables us to discern the essence amidst the clutter. It’s akin to deciphering a complex image, where our minds oscillate between clarity and ambiguity based on contextual cues.

In this digital age, where content inundates our screens and attention spans wane, the lesson resonates deeply: context holds as much weight as content. And herein lies the crux of digital marketing – leveraging the power of context to amplify the impact of our content.

Enter video – the cornerstone of modern digital marketing strategies. Video transcends traditional boundaries, captivating audiences with its immersive storytelling and visual allure. It embodies the essence of context, seamlessly integrating into diverse platforms and engaging viewers on a visceral level.

From captivating product demonstrations to compelling brand narratives, video empowers marketers to forge meaningful connections and drive action. It serves as the conduit through which brands navigate the digital landscape, harnessing the potency of sight and sound to leave a lasting impression.

Why you should care. In essence, video epitomizes the paradigm shift in digital marketing – a dynamic force that transcends conventional boundaries and reshapes our perception of engagement. As we navigate this ever-evolving landscape, let us heed the lesson of paradigms: context is king, and video reigns supreme as the catalyst for digital success.

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March 25, 2024March 25, 2024

Becoming Disruption-Proof

Navigating the Ever-Changing Landscape

In the world of business, disruption is inevitable. Just take a moment to reflect on how Uber revolutionized transportation or how Netflix redefined entertainment consumption. These are not just isolated incidents but rather emblematic of a larger trend in which industries are constantly being reshaped by innovative technologies and business models. In the tech sector particularly, disruption isn’t feared; it’s celebrated. However, for individuals and businesses aiming to thrive in such an environment, the key is to become disruption-proof.

Understanding Disruption

Disruption isn’t just about shaking up an industry; it’s about fundamentally altering the way things are done. Uber didn’t just offer a more convenient way to hail a ride; it completely transformed the concept of transportation services. Similarly, Netflix didn’t merely provide an alternative to DVD rental stores; it pioneered the era of on-demand streaming, reshaping how we consume entertainment.

The Traits of Disruption-Proof Entities

To become disruption-proof, one must embrace certain qualities:

Agility : Being able to adapt quickly to changing circumstances is crucial. It’s not about sticking to rigid plans but rather being responsive to shifts in the market and consumer behavior.
Readiness to Pivot : Recognizing when a change in direction is necessary and having the courage to pivot accordingly is essential. This might involve altering strategies, entering new markets, or even reimagining the core business model.
Resource Optimization : Being resourceful is key. It’s about maximizing the potential of existing assets, whether they are physical resources, skills, or knowledge, and finding new ways to leverage them in a disrupted landscape. Examples of Successful Pivots

In the media industry, disruption has been particularly prevalent, but so have successful pivots. Consider the following examples:

The New York Times : In the face of declining print readership, The New York Times successfully transitioned to a digital subscription model. By focusing on quality journalism and offering unique digital experiences, they not only survived but thrived in the digital age.
BuzzFeed : Originally known for its viral listicles and quizzes, BuzzFeed recognized the shifting media landscape and diversified into news, entertainment, and even investigative journalism. This pivot allowed them to remain relevant and expand their audience.
Instagram : Originally launched as a location-based check-in app called Burbn, Instagram pivoted to focus solely on photo-sharing when they realized the popularity of that feature. This decision ultimately led to Instagram becoming one of the most influential social media platforms globally. Conclusion: Embracing Disruption

In a world where change is constant, becoming disruption-proof is not just a luxury; it’s a necessity. By cultivating agility, embracing change, and optimizing resources, individuals and businesses can position themselves to not only survive but thrive in the face of disruption. So, dare to try new things, be open to pivoting, and remember that in the midst of disruption lies opportunity for those willing to seize it.